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Books > Reference & Interdisciplinary > Encyclopaedias & reference works > Reference works > Yearbooks, annuals, almanacs
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Trade Fair Design Annual 2017/18 (Paperback)
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Trade Fair Design Annual 2017/18 (Paperback)
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Current brand communication is increasingly moving towards
real-digital narratives. Storytelling plays a major role in this,
as well as the type of communication. Particularly at trade fairs,
personal discussion is still the key aspect of every presentation.
With this edition of the Trade Fair Design Annual, the authors
present a series of successful examples of trans-media
storytelling, attaching particular importance to the accomplished
use of means of communication. What is decisive, however, is the
exceptional design of the overall presentation, which can add
communicative and therefore informative value for the exhibitor, as
well as provide an emotional experience for the visitors.
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