This is a witty, elegant enquiry into the art of persuasion.
Rhetoric is nothing to be afraid of. It isn't the exclusive
preserve of politicians: it's everywhere, from your argument with
the insurance company to your plea to the waitress for a table near
the window. It convicts criminals (and then frees them on appeal).
It causes governments to rise and fall, best men to be shunned by
their friends' brides, and perfectly sensible adults to march with
steady purpose towards machine guns. In this highly entertaining
(and persuasive) book, Sam Leith examines how people have taught,
practised and thought about rhetoric from its Attic origins to its
twenty-first century apotheosis. Along the way, he tells the
stories of its heroes and villains, from Cicero and Erasmus, to
Hitler, Obama - and Gyles Brandreth. Knowledge, it has been said,
is power. And rhetoric is what gives words power.
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