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The March Of Mobile Money - The Future of Lifestyle Management (Hardcover)
Loot Price: R137
Discovery Miles 1 370
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The March Of Mobile Money - The Future of Lifestyle Management (Hardcover)
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Loot Price R137
Discovery Miles 1 370
Expected to ship within 12 - 17 working days
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Pitroda registered his first patent on the mobile wallet in 1994,
and since then he and his colleague, Mehul Desai, have been
traversing the world, taking this technology forward. Initially
resistant to the idea of mobile money, the three stakeholders in
mobile telephony - telecom companies, banks and merchants - are now
realizing that it is crucial to their growth. All of them are now
reinventing themselves for our mobile phones, and competing with
each other to manage our lifestyles. For telecom companies, it is
no longer about connectivity but about delivering personalized and
secure services. For banks, it is no longer about deposits and
lending but about the convergence of financial products and
services; and for merchants, it is no longer about goods but goods
bundled with services. For India, which has more mobile phone
subscribers (over 470 million, with over ten million being added
every month) than bank account holders, mobile money can be an
engine for growth. It can also be a life-transforming technology
for social good, empowering those at the bottom of the pyramid.
Once again, India can show the way to the world.
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