Books > Arts & Architecture > Industrial / commercial art & design > Fashion design
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Images on the Page - A Fashion Iconography (Hardcover)
Loot Price: R3,422
Discovery Miles 34 220
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Images on the Page - A Fashion Iconography (Hardcover)
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Fashion imagery has existed for hundreds of years and yet the
methods used by scholars to understand it have remained mostly
historical and descriptive. The belief informing these approaches
may be that fashion imagery is designed for one purpose: to depict
a garment and how to wear it. In this interdisciplinary book, Sanda
Miller suggests a radical alternative to these well-practiced
approaches, proposing that fashion imagery has stories to tell and
meanings to uncover. The methodology she has developed is an
iconography of fashion imagery, based on the same theory which has
been key to the History of Art for centuries. Applying Panofsky's
theory of iconography to illustrations from books, magazines and
fashion plates, as well as fashion photography and even live
fashion events, Miller uncovers three levels of meaning:
descriptive, secondary (or conventional) and tertiary or
'symbolic'. In doing so, she answers questions such as who is the
model; what did people wear and why; and how did people live? She
proves that fashion imagery, far from being purely descriptive, is
ripe with meaning and can be used to shed light on society, class,
culture and the history of dress.
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