Visual Merchandising for Fashion (Paperback, 2nd edition)

Where do shoppers meet before heading out to browse the stores? Why might they go to a particular shop and not another? What first attracts them to a brand or garment? Visual merchandising is concerned with all these questions, spanning the relationship between consumer, environment, brand and product. As part of the Basics Fashion Management series, Bailey and Baker introduce the principles underpinning successful visual merchandising using examples from budget, mid-range and luxury brands. These real-world examples take the form of detailed case studies and interviews, providing hands-on advice from all levels of industry. This revised edition includes additional coverage of online visual merchandising, lighting techniques, mannequin dressing and integrating technology into displays.

General

Imprint:	Bloomsbury Visual Arts
Country of origin:	United Kingdom
Series:	Basics Fashion Management
Release date:	November 2021
Authors:	Sarah Bailey • Jonathan Baker
Dimensions:	230 x 160 x 15mm (L x W x T)
Format:	Paperback - Sewn
Pages:	232
Edition:	2nd edition
ISBN-13:	978-1-350-07159-9
Categories:	Books > Arts & Architecture > Industrial / commercial art & design > Fashion design Promotions
LSN:	1-350-07159-5
Barcode:	9781350071599

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