Consumer behaviour includes individual decision-making (IDM). IDM
has implications in customer satisfaction, loyalty, and other
behavioural intentions toward the organisations’ products and
services. Consumer Behaviour in Hospitality and Tourism targets to
study consumers and tourists in different leisure and touristic
places such as hotels, convention centres, amusement parks,
national parks, and the transportation sector. The aim of this book
is to provide a broad view of novel topics and presents the current
scenario in the hospitality and business arena. This edited volume
has seven chapters and each chapter addresses varied themes
relating to consumer behaviour, ranging from sustainable tourism,
environmental issues, and green tourism to the impact of hotel
online reviews using social media. It will be of great interest to
researchers and scholars interested in Consumer Behaviour,
Hospitality, and Tourism. The chapters in this book were originally
published as a special issue of the Journal of Global Scholars of
Marketing Science.
General
Imprint: |
Taylor & Francis
|
Country of origin: |
United Kingdom |
Release date: |
September 2023 |
First published: |
2022 |
Editors: |
Saurabh Kumar Dixit
• Kuan-Huei Lee
• Poh Theng Loo
|
Dimensions: |
246 x 174mm (L x W) |
Pages: |
132 |
ISBN-13: |
978-1-03-201936-9 |
Categories: |
Books
|
LSN: |
1-03-201936-0 |
Barcode: |
9781032019369 |
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