This book delivers a user guide reference for researchers seeking
to build their capabilities in conducting discrete choice
experiment (DCE). The book is born out of the observation of the
growing popularity  –  but lack of understanding –
of the techniques to investigate preferences. It acknowledges that
these broader decision-making processes are often difficult, or
sometimes, impossible to study using conventional methods. While
DCE is more mature in certain fields, it is relatively new in
disciplines within social and managerial sciences. This text
addresses these gaps as the first ‘how-to’ handbook that
discusses the design and application of DCE methodology using R for
social and managerial science research. Whereas
existing books on DCE are either research monographs or largely
focused on technical aspects, this book offers a step-by-step
application of DCE in R, underpinned by a theoretical discussion on
the strengths and weaknesses of the DCE approach, with supporting
examples of best practices. Relevant to a broad spectrum of
emerging and established researchers who are interested in
experimental research techniques, particularly those that pertain
to the measurements of preferences and decision-making, it is also
useful to policymakers, government officials, and NGOs working in
social scientific spaces.
General
| Imprint: |
Springer Verlag, Singapore
|
| Country of origin: |
Singapore |
| Release date: |
September 2023 |
| First published: |
2023 |
| Authors: |
Shang Liang
• Yanto Chandra
|
| Dimensions: |
235 x 155mm (L x W) |
| Pages: |
199 |
| Edition: |
1st ed. 2023 |
| ISBN-13: |
978-981-9945-61-0 |
| Categories: |
Books
Promotions
|
| LSN: |
981-9945-61-5 |
| Barcode: |
9789819945610 |
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