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Books > Reference & Interdisciplinary > Communication studies > Decision theory > Risk assessment
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Preventing Crises at Your University - The Playbook for Protecting Your Institution's Reputation (Paperback)
Loot Price: R740
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Preventing Crises at Your University - The Playbook for Protecting Your Institution's Reputation (Paperback)
Series: Higher Ed Leadership Essentials
Expected to ship within 12 - 19 working days
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A new playbook for effective crisis management in higher education.
Unlike other industries, in higher education an institution's most
important asset is its reputation. Yet as fundamental as it is,
many leaders continue to view managing reputation as dishonest and
counterproductive, a suspect process that undermines the very idea
of reputation as an organic outcome of reality. When leadership
credibility is on the line, though, and an institution's reputation
is facing potentially irreparable damage, the concept of
reputational risk moves from being nebulous to all too tangible. In
Preventing Crises at Your University, Simon Barker demonstrates how
critical it is for colleges and universities to align strategy and
values with decision-making during times of crisis. Arguing that
leaders must stop considering the discussion of reputational risk
as unseemly, he demonstrates that this discussion is in fact a
strategic imperative for every leader. Significant reputational
damage, Barker asserts, is not the inevitable outcome of a crisis
but of a poor response. Defining a new crisis leadership playbook
to deal with self-inflicted crises, he also * explains what
typically goes wrong in a crisis; * describes how to prevent crises
from escalating; * demonstrates how a stakeholder-centric model of
communications can help mitigate reputational damage; and *
introduces a number of original concepts, including a Reputational
Risk Management Framework, a Reputational Risk Maturity Model, and
a Culture and Capability matrix. Moving beyond the theoretical by
presenting case studies of real crises involving sexual assault,
freedom of speech, student protests, faculty misconduct, and a
broad range of financial, social, and ethical issues, the book
highlights and underscore key concepts around effective management
of reputational risk. Ultimately, Preventing Crises at Your
University serves as a wake-up call for all higher education
leaders and board members.
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