Contrary to the view held by many who study American foreign
policy, public diplomacy has seldom played a decisive role in the
achievement of the country's foreign policy objectives. The reasons
for this are not that the policies and interventions are
ill-conceived or badly executed, although this is sometimes the
case. Rather, the factors that limit the effectiveness of public
diplomacy lie almost entirely outside the control of American
policy-makers. In particular, the resistance of foreign
opinion-leaders to ideas and information about American motives and
actions that do not square with their pre-conceived notions of the
United States and its activities in the world is an enormous and
perhaps insurmountable wall that limits the impact of public
diplomacy. This book does not conclude that public diplomacy has no
place in the repertoire of American foreign policy. Instead, the
expectations held for this soft power tool need to be more
realistic. Public diplomacy should not be viewed as a substitute
for hard power tools that are more likely to be correlated with
actual American influence as opposed to the somewhat nebulous
concept of American standing.
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