This book is about what it means to speak of a political mood. Can
the electorate be in a mood? How do they express it? How can moods
be captured in a meaningful way? This book attempts to answer those
questions by looking at one city during the December 2019 British
general election. This is not a book about campaign strategies,
target voters, turnouts and poll swings. It is about how people
feel. The research approach is ethnographic. The telling of the
story is lyrical. It may not be hard political science but it
contributes significantly to an understanding of the health of
contemporary democracy. Focusing upon the ways that voters and
non-voters perform their enthusiasm or indifference, the stories
that they tell, and photographic images of Bradford in what is
supposed to be a vital democratic moment, this book invites readers
to engage with the affective texture of an election.
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