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Audience Data and Research - Perspectives from Cultural Policy, Arts Management and Practice
Loot Price: R4,463
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Audience Data and Research - Perspectives from Cultural Policy, Arts Management and Practice
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This book presents a wide range of new audience studies research in
the performing arts to provide a diversity of perspectives from
scholarship, policy, management and practice. It explores the
insights different methodologies, carried out with different kinds
of audiences, can contribute both to our immediate understanding of
audiences and to the future development of audience research. The
book showcases research across the myriad fields that contribute to
audience scholarship, highlighting the ability of audience research
to engage thinkers and practitioners, from across often falsely
divided art forms and academic fields. Together in one volume,
these different methodologies explore the potential complementarity
of evolving approaches to audience research and provide an in-depth
opportunity for investigating innovative methods. Focusing on the
need to understand audiences in a deeper and richer way, this
volume offers a crucible of thinking and re-thinking about how
society understands the impact of arts and culture on audiences.
Audience Data and Research: Perspectives from Cultural Policy, Arts
Management and Practice serves as a catalyst to stimulate new
critical debate on the potential of empirical audience research to
provide fresh insights into questions of audience enrichment and
cultural value. It will be a key resource for scholars and
researchers of audience studies, media and cultural studies,
performance arts research, arts management, and cultural policy.
This book was originally published as a special issue of Cultural
Trends.
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