A favorite of Spike Lee, Drake, and the British boy band One
Direction, the brand has its broadest appeal among the football
fans of the English Premier League. Starting in the 1990s, Stone
Island parkas appeared in the stands at Stoke City, Blackburn
Rovers, and in cities in the north, migrating ever south to the
Midlands, and ultimately to London teams such as Chelsea, Arsenal,
and Tottenham. Famously worn by the likes of soccer guru Pep
Guardiola, The Guardian notes that the brand entered into fashion
folklore as a tough, working-class premium brand that could set you
back a couple of months wages for a single jacket. More recently,
the brand has experienced a surge in popularity, garnering an
explosive following in the rap, hip-hop, and grime scenes rocked by
the likes of Travis Scott, Vince Staples, Skepta, Kano, and Boy
Better Know. Cementing its place among the masters of contemporary
cool, Stone Island has ongoing collabs with Supreme and Nike. This
is the first book to publish the complete history of the brand,
from inception to modern day. Straight from the Stone Island
archives, this volume is filled with stunning, never-before-seen
images and texts, and it also takes a deep dive into the technical
processes that this brand is known for.
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