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Social Multimedia Signals - A Signal Processing Approach to Social Network Phenomena (Hardcover, 2015 ed.)
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Social Multimedia Signals - A Signal Processing Approach to Social Network Phenomena (Hardcover, 2015 ed.)
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This book provides a comprehensive coverage of the state-of-the-art
in understanding media popularity and trends in online social
networks through social multimedia signals. With insights from the
study of popularity and sharing patterns of online media, trend
spread in social media, social network analysis for multimedia and
visualizing diffusion of media in online social networks. In
particular, the book will address the following important issues:
Understanding social network phenomena from a signal processing
point of view; The existence and popularity of multimedia as shared
and social media, how content or origin of sharing activity can
affect its spread and popularity; The network-signal duality
principle, i.e., how the signal tells us key properties of
information diffusion in networks; The social signal penetration
hypothesis, i.e., how the popularity of media in one domain can
affect the popularity of media in another. The book will help
researchers, developers and business (advertising/marketing)
individuals to comprehend the potential in exploring social
multimedia signals collected from social network data
quantitatively from a signal processing perspective.
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