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Integrated Business Models in the Digital Age - Principles and Practices of Technology Empowered Strategies (1st ed. 2022)
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Integrated Business Models in the Digital Age - Principles and Practices of Technology Empowered Strategies (1st ed. 2022)
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Many scholars have argued that technology, entrepreneurship,
integrated business models and marketing are key to the success of
any business, but in particular to the success of unicorn
companies. However, there is a need to further investigate
interdisciplinary approaches to techno entrepreneurial business
strategy, which remains a neglected area of research. In this
edited volume, authors explore and develop principles, models and
other theoretical and practical concepts to develop better guidance
on how to adapt business models using new technologies such as AI,
cloud computing, blockchain, cybersecurity, and
infrastructure. Underpinned by established academic
theories, the book explores integrated business models that are
both defensive and offensive in strategic outlook. Ultimately, it
will help students, researchers and entrepreneurs to design,
develop and implement technology-enabled integrated business
models.Â
General
Imprint: |
Springer Nature Switzerland AG
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Country of origin: |
Switzerland |
Release date: |
June 2023 |
First published: |
2022 |
Editors: |
Sumesh Singh Dadwal
• Hamid Jahankhani
• Azizul Hassan
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Dimensions: |
210 x 148mm (L x W) |
Pages: |
544 |
Edition: |
1st ed. 2022 |
ISBN-13: |
978-3-03-097879-2 |
Categories: |
Books
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LSN: |
3-03-097879-6 |
Barcode: |
9783030978792 |
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