Have you ever wondered whether individuals born in the year of the
Dragon are truly blessed? Or why you can't find a taxi when you
need one? What about the effects of superstitious beliefs on
housing prices? Kiasunomics (c) explores these issues and more in a
series of stories through the lens of Teng, the protagonist of this
book. Told in a conversational story-telling style yet grounded on
rigorous research, the book explains the influences and outcomes of
the decisions we make, using simple economic logic.The book follows
the life journey of Teng - from birth to adulthood - and examines
how seemingly innocuous decisions bear economic consequences on his
life. It starts with the decision by Teng's parents to have him as
a Dragon baby and shows how this decision affects not only his
education but also his career and spending in the long term. The
grown-up Teng in later chapters, is a taxi driver who learns that
the daily budgeting of finances from many of his taxi-driving
friends has proven to be poor financial planning. The story also
shows how his purchase of a flat based on superstitious beliefs,
and its location near a primary school and a Mass Rapid Transit
station influences prices, and with some surprising results.This
book touches the man on the street with issues that many
Singaporeans can identify with. These include how Singaporeans'
shopping in Johor affects their spending and savings; how different
shoppers respond variedly to predictable promotions such as the
Great Singapore Sale; how the haze or a mere nearby construction
site affects water and electricity consumption; how playing golf
elevates women's opportunities to sit on corporate boards; how
Singaporeans' travel patterns are affected by their opinion towards
public transportation; and how retirement poses financial
challenges in silver years. These and many more are unravelled in
the 20 stand-alone chapters through the authors' application of
their research findings to day-to-day issues.Kiasunomics (c) brings
to light that research can be made relevant to our daily living.
Research helps us make sense of what we do and with that, we can
learn to make better decisions for a smarter thinking nation.
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