Now fully revised and updated, the fourth edition of this
bestselling text provides students with a vital understanding of
the nature of tourism and contemporary tourist behaviour. It also
shows them how this knowledge can be used to manage and market
tourism effectively in a variety of sectors of tourism including
tour operations, hospitality, visitor attractions, transport,
retail travel, cruising and airlines. This fourth edition has been
updated to include: new material on the impact of Information
Communication Technologies (ICT) developments in tourism including
social media, AR and VR, the links between climate change,
sustainability and tourist behaviour, and the impact of crises and
natural disasters on tourism and the cruise industry thirty brand
new international case studies about topical issues such as Airbnb,
travel blogs, overtourism, Covid-19, the flight-shaming movement,
wellness tourism, hunting and tourism, terrorism, dark tourism, the
solo traveller, volunteer tourism, second home ownership, music
festivals, pilgrimage tourism, film- and TV-induced tourism, and
tourism in Antarctica new online resources including PowerPoint
slides and a case archive. Each chapter features conclusions,
discussion points, essay questions and exercises to help tutors
direct student-centred learning and allow students to check their
understanding of what they have read. This book is an invaluable
resource for students studying tourism.
General
Imprint: |
Routledge
|
Country of origin: |
United Kingdom |
Release date: |
December 2020 |
First published: |
2021 |
Authors: |
Susan Horner
• Swarbrooke John
|
Dimensions: |
246 x 174 x 27mm (L x W x T) |
Format: |
Paperback
|
Pages: |
484 |
Edition: |
4th edition |
ISBN-13: |
978-0-367-49559-6 |
Categories: |
Books >
Business & Economics >
Economics >
General
|
LSN: |
0-367-49559-7 |
Barcode: |
9780367495596 |
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