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Fake Geek Girls - Fandom, Gender, and the Convergence Culture Industry (Hardcover)
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Fake Geek Girls - Fandom, Gender, and the Convergence Culture Industry (Hardcover)
Series: Critical Cultural Communication
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Reveals the systematic marginalization of women within pop culture
fan communities When Ghostbusters returned to the screen in 2016,
some male fans of the original film boycotted the all-female
adaptation of the cult classic, turning to Twitter to express their
disapproval and making it clear that they considered the film's
"real" fans to be white, straight men. While extreme, these
responses are far from unusual, with similar uproars around the
female protagonists of the new Star Wars films to full-fledged geek
culture wars and harassment campaigns, as exemplified by the
#GamerGate controversy that began in 2014. Over the past decade,
fan and geek culture has moved from the margins to the mainstream
as fans have become tastemakers and promotional partners, with fan
art transformed into official merchandise and fan fiction launching
new franchises. But this shift has left some people behind. Suzanne
Scott points to the ways in which the "men's rights" movement and
antifeminist pushback against "social justice warriors" connect to
new mainstream fandom, where female casting in geek-nostalgia
reboots is vilified and historically feminized forms of fan
engagement-like cosplay and fan fiction-are treated as less worthy
than male-dominant expressions of fandom like collection,
possession, and cataloguing. While this gender bias harkens back to
the origins of fandom itself, Fake Geek Girls contends that the
current view of women in fandom as either inauthentic masqueraders
or unwelcome interlopers has been tacitly endorsed by Hollywood
franchises and the viewer demographics they selectively champion.
It offers a view into the inner workings of how digital fan culture
converges with old media and its biases in new and novel ways.
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