The Strategy and Tactics of Pricing - A Guide to Growing More Profitably (7th edition)

• The market-leading text on pricing strategy, relied on by pricing practitioners and postgraduate students globally as a core reference guide for value-based pricing. • Theoretical frameworks and models are tied strongly to practical, actionable principles. Readers will understand not only the theory behind what they are doing, but also how to implement these principles in their own companies and careers. • This revised edition incorporates a focus on leveraging disruptive technologies and the practical implementation of systems and models, supported by real-life examples. • Updated online resources, including chapter-by-chapter PowerPoint slides, a test bank and an instructor’s manual.

General

Imprint:	Taylor & Francis
Country of origin:	United Kingdom
Release date:	July 2023
Authors:	Thomas T. Nagle • Georg Müller • Evert Gruyaert
Dimensions:	254 x 178mm (L x W)
Pages:	336
Edition:	7th edition
ISBN-13:	978-1-03-201681-8
Categories:	Books
LSN:	1-03-201681-7
Barcode:	9781032016818

Is the information for this product incomplete, wrong or inappropriate? Let us know about it.

Does this product have an incorrect or missing image? Send us a new image.

Is this product missing categories? Add more categories.

Review This Product

No reviews yet - be the first to create one!