- Step-by-step instructions for marketing your law firm with 18
planning worksheets; - Complete discussion of current online, and
offline promotional methods and how to track them; -Social media
management strategy for attorneys; - Comprehensive list of
marketing resources to build your own marketing campaigns; A
partial table of contents: - Setting Your Targets, Goals, and
Objectives - Develop Your Strategy to Get There From Here -
Determine Your Unique Value Proposition - Competitive Analysis and
Research - Define Your Target Market - Building Your Marketing
Campaign - The Art of Promotion - Close Those Prospects - Resources
For Marketing Success
General
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