This book, first published in 2004, develops a theory for the
understanding of Roman pictorial art. By treating Roman art as a
semantic system it establishes a connection between artistic forms
and the ideological messages contained within. The history of Roman
art traditionally followed the model of a sequence of stylistic
phases affecting the works of their era in the manner of a uniform
Zeitgeist. By contrast, the author shows different stylistic forms
being used for different themes and messages. The reception of
Greek models, a key phenomenon of Roman art, thus appear in a new
light. The formulations of specific messages are established from
Greek art types of different eras serving to express Roman
ideological values: classical forms for the grandeur of the state,
Hellenistic forms for the struggling effort of warfare. In this way
a conceptual and comprehensible pictorial language arose, uniting
the multicultural population of the Roman state.
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