The overall purpose of the book is to present (1) the best science
on creativity and innovation in the most practical way possible and
(2) a new way of teaching called the Nonsense Method, which relies
on humans' incredible ability to create sense out of apparent
nonsense and have fun while doing it. The central theory of the
book, the Obscure Features Hypothesis for Innovation (OFH), is the
first approach to innovation that yields effective counter
techniques to all known cognitive obstacles to innovation. The OFH
states that any creative solution is built upon at least one
commonly overlooked (i.e., obscure) or new feature of the problem.
Each chapter ends with puzzles that relate to the cognitive
obstacle and counter technique discussed in the chapter. Two hints
and a solution for each puzzle are given at the book's end. The
Nonsense Method of Teaching focuses upon universal puzzles that can
be adapted to any subject. These universal puzzles situate
vocabulary words and ideas from any subject matter in situations
that need to be connected and thus made sense of.
General
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