The rise of China poses a significant challenge to the existing,
Western-dominated world economic order. The effectiveness of the
Regional Comprehensive Economic Partnership (RCEP) is contingent on
a smooth transition of the world’s economic center toward the
Asia-Pacific Region. For Western investors, the vast market
opportunities can be tempting. However, the lack of experience and
knowledge of international management in China – a country with
radically different business rules and cultural background –
poses a substantial risk. This book provides comprehensive insights
into the fast-changing business world in China. Based on the
authors’ theoretical knowledge and invaluable years of practical
experience, it discusses the various options for doing business in
China, with current examples that demonstrate how European SMEs can
successfully position themselves between multinational companies
and local competitors. It also highlights new opportunities arising
from China’s international involvement (New Silk Road, RCEP) and
addresses risk management for European SMEs operating in China.
Moreover, it sheds light on how to form relationships of mutual
trust between Chinese policymakers and their advisors/cooperation
partners from abroad. Readers with an interest in doing business in
China will find this book particularly valuable.
General
| Imprint: |
Springer International Publishing AG
|
| Country of origin: |
Switzerland |
| Series: |
Management for Professionals |
| Release date: |
June 2023 |
| First published: |
2023 |
| Authors: |
Tracy Dathe
• Volker Müller
• Marc Helmold
|
| Dimensions: |
235 x 155mm (L x W) |
| Pages: |
220 |
| Edition: |
1st ed. 2023 |
| ISBN-13: |
978-3-03-131932-7 |
| Categories: |
Books
Promotions
|
| LSN: |
3-03-131932-X |
| Barcode: |
9783031319327 |
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