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Fast Food Globalization in the Provincial Philippines (Hardcover)
Loot Price: R2,361
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Fast Food Globalization in the Provincial Philippines (Hardcover)
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Total price: R2,381
Discovery Miles: 23 810
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Few contemporary societies remain beyond the global reach of
today's fast food industry. In both profound and subtle ways, this
style of cuisine and the corporate brands that promote it have
effectively transformed the appetites, health profiles, and
consumer sensibilities of millions the world over. To better
understand the variegated impact of McDonald's and other national
and international quick-service eateries on local life within a
non-western urban context, Ty Matejowsky offers readers a highly
engaging and granular account detailing the rise and popularity of
these American-style chains throughout the Philippines. In Fast
Food Globalization in the Provincial Philippines, Matejowsky
examines the rich, diverse, and decidedly syncretic food traditions
of the Philippines, one of the few global markets where industry
giant McDonald's lags behind in competition with an indigenous
chain. Drawing on over twenty years of ethnographic fieldwork in
two provincial Philippine cities-Dagupan City, Pangasinan and San
Fernando City, La Union-Matejowsky has crafted one of the few
anthropological accounts of fast food production and consumption
within the socioeconomic milieu of a less-developed country. By
turns critically engaged and highly reflexive, he examines many of
the historical, political, economic, and sociocultural complexities
that characterize the Philippines' now thriving fast food scene.
Amid intersections of post-colonial resistance, retail
indigenization, corporatized childhood experiences, and rising
"globesity," Matejowsky considers the myriad ways this seemingly
ubiquitous dining format is reimagined by industry players and
everyday Filipinos to create something that is both intimately
familiar and entirely new.
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