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Books > Law > Laws of other jurisdictions & general law > Financial, taxation, commercial, industrial law > Communications law
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Data-Driven Personalisation in Markets, Politics and Law (Hardcover)
Loot Price: R2,858
Discovery Miles 28 580
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Data-Driven Personalisation in Markets, Politics and Law (Hardcover)
Expected to ship within 12 - 17 working days
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Donate to Against Period Poverty
Total price: R2,878
Discovery Miles: 28 780
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The most fascinating and profitable subject of predictive
algorithms is the human actor. Analysing big data through learning
algorithms to predict and pre-empt individual decisions gives a
powerful tool to corporations, political parties and the state.
Algorithmic analysis of digital footprints, as an omnipresent form
of surveillance, has already been used in diverse contexts:
behavioural advertising, personalised pricing, political
micro-targeting, precision medicine, and predictive policing and
prison sentencing. This volume brings together experts to offer
philosophical, sociological, and legal perspectives on these
personalised data practices. It explores common themes such as
choice, personal autonomy, equality, privacy, and corporate and
governmental efficiency against the normative frameworks of the
market, democracy and the rule of law. By offering these insights,
this collection on data-driven personalisation seeks to stimulate
an interdisciplinary debate on one of the most pervasive,
transformative, and insidious socio-technical developments of our
time.
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