We are facing an unprecedented environmental crisis. How can we
communicate and act more effectively to make the political and
economic changes required to survive and even thrive within the
life-support capacities of our planet? This is the question at the
heart of W. Lance Bennett's much-anticipated book. Bennett
challenges readers to consider how best to approach the
environmental crisis by changing how we think about the
relationships between environment, economy, and democracy. He
introduces a framework that citizens, practitioners, and scholars
can use to evaluate common but unproductive communication that
blocks thinking about change; develop more effective ways to define
and approach problems; and design communication processes to engage
diverse publics and organizations in developing understandings,
goals, and political strategies. Until advocates develop economic
programs with built-in environmental solutions, they will continue
to lose policy fights. Putting "intersectional" communication into
action requires acknowledging that communication is not only an
exchange of messages, but an organizational process. Communicating
the Future is important reading for students and scholars of media
and communication, as well as general readers concerned about the
environmental crisis.
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