The Logic of Connective Action explains the rise of a personalized
digitally networked politics in which diverse individuals address
the common problems of our times such as economic fairness and
climate change. Rich case studies from the United States, the
United Kingdom and Germany illustrate a theoretical framework for
understanding how large-scale connective action is coordinated. In
many of these mobilizations, communication operates as an
organizational process that may replace or supplement familiar
forms of collective action based on organizational resource
mobilization, leadership, and collective action framing. In some
cases, connective action emerges from crowds that shun leaders, as
when Occupy protesters created media networks to channel resources
and create loose ties among dispersed physical groups. In other
cases, conventional political organizations deploy personalized
communication logics to enable large-scale engagement with a
variety of political causes. The Logic of Connective Action shows
how power is organized in communication-based networks, and what
political outcomes may result.
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