The Public and the National Agenda - How People Learn About Important Issues (Hardcover)

Focusing on the agenda-setting function of the news media from an information processing standpoint, this volume examines how individuals expose themselves to news media content and how this content translates into issue salience. It utilizes the individual as the unit of measurement. Many agenda-setting studies have used the issue, rather than the individual, as the unit of measurement. By employing an "agenda-setting susceptibility" index, the book details how individuals who actively process information in the news media are most susceptible to agenda-setting effects. Merging agenda-setting with research in information processing and uses and gratifications, it proposes and tests a causal model of media agenda-setting influences by examining demographics, psychological factors, and behavioral variables of individuals.

General

Imprint:	Routledge Member of the Taylor and Francis Group
Country of origin:	United States
Series:	Routledge Communication Series
Release date:	June 1997
First published:	1997
Authors:	Wayne Wanta
Dimensions:	229 x 152 x 15mm (L x W x T)
Format:	Hardcover
Pages:	132
ISBN-13:	978-0-8058-2460-5
Categories:	Books > Reference & Interdisciplinary > Communication studies > Media studies Books > Social sciences > Politics & government > Political science & theory
LSN:	0-8058-2460-X
Barcode:	9780805824605

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