Jiggle: (Re)Shaping American Women explores the relationship
between American women and their bodies as mediated by both
traditional and contemporary foundation garments. This
post-corsetry study begins in the 1930s with a discussion of
traditional foundation garments and continues with an analysis of
contemporary shapewear as these garments shape women physically,
culturally, and socially. Jiggle focuses on the corporate,
cultural, and individual practices and meanings of women's
experiences with foundation garments. Referencing trade journals,
industry data, statistics, advertisements, and telephone surveys
and interviews with women, author Wendy Burns-Ardolino examines how
the contested terrain of fashion and beauty culture reflect larger
cultural power struggles. Jiggle argues that women should not be
complicit in alienating themselves from their bodies, but rather
should embrace their bodies' multiple capacities as they practice
fasion, femininity, and gendered performatives.
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