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China's Encounter with Global Hollywood - Cultural Policy and the Film Industry, 1994-2013 (Hardcover)
Loot Price: R2,296
Discovery Miles 22 960
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China's Encounter with Global Hollywood - Cultural Policy and the Film Industry, 1994-2013 (Hardcover)
Series: Asia in the New Millennium
Expected to ship within 10 - 15 working days
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In recent years, the film industry in the People's Republic of
China has found itself among the top three most prolific in the
world. When the Chinese government introduced a new revenue-sharing
system in 1994, the nation's total movie output skyrocketed with
gross box-office receipts totaling billions of yuan. This newfound
success, however, has been built on an alternately competitive and
collaborative relationship between the ascendant global power of
China and the popular culture juggernaut of America. In China's
Encounter with Global Hollywood, Wendy Su examines the intertwining
relationships among the Chinese state, global Hollywood, and the
Chinese film industry while analyzing the causes and consequences
of the rapid growth of the nation's domestic film production. She
demonstrates how the Chinese state has consolidated power by
negotiating foreign interest in the lucrative Chinese market while
advancing its cultural industries. Su also reveals how mainland
Chinese and Hong Kong filmmakers have navigated the
often-incompatible requirements of marketization and state
censorship. This timely analysis demonstrates how China has cannily
used global capital to modernize its own film industry and now
stands poised to step clear of Hollywood's shadow. The country's
debates -- on- and offscreen -- over cultural change, market-based
economic reforms, and artistic freedom illuminate China's ongoing
efforts to build a modern national identity.
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