Pharmaceutical Economics begins with an investigation of the
structure of the industry and its three main components: the
research firms which produce innovative products; the generic drug
industry and its expanding role; and the biotech industry, which is
regarded as the future for pharmaceuticals. Further sections
discuss topics including demand and incentives, pricing and
regulation. Professor Comanor and Professor Schweitzer have
selected the most significant articles by leading academics, in
order to offer a blend of standard economic interpretations of
pharmaceutical policy and important new topics including
biosimilars, insurance coverage for pharmaceuticals, price-fixing
and direct-to-consumer advertising. An authoritative new
introduction by the editors provides an insightful guide to these
important topics.
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