Business ethics as a discipline leans on cases but flourishes by
thorough analysis and reflection. The present volume offers both.
After four introductory chapters into business ethics eleven recent
European cases, mainly stemming from The Netherlands and Belgium
and all of them with a clear moral impact, are extensively
described and analysed. Among them are the Lernout and Hauspie
speech technology disaster, Heineken struggle with the promotion
girls selling beer in Cambodia, cartels in the Dutch construction
industry, Shell's unproven oil reserves, dubious side letters in
Ahold contracts, the pharmaceutical industry and the Aids crisis,
and Unilever allegedly making use of child labour in the cotton
industry in India. Each case is followed by two or three expert
comments, from the fields of general ethics and business ethics,
but also of law, economics, management and organisation theory,
sociology and social psychology. Cases and comments together offer
an unique entrance in varieties of moral reasoning and in the
personal and institutional dimensions to be taken into account when
facing a corporate case saturated with moral ambiguities. The book
will be of interest to researchers as well as teachers of
undergraduate and graduate courses in Business Ethics, Business in
Society, Management and Organisation Theory and Strategic
Management. It will also be useful for business practitioners eager
to find moral guidance in their specific field.
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