Deep Hydration That Lasts This formula isn't surface-level - it penetrates the hair shaft to replenish moisture from within. That means you're not just masking dryness - you're fixing it at the core. Perfect for brittle or dehydrated strands that break or tangle easily. You'll notice your hair feels smoother, softer, and far easier to detangle after just one wash.Frizz-Fighting Formula Humidity? Heat styling? Static? All handled. This shampoo smooths the outer layer of your hair (the cuticle), which reduces the porousness that leads to frizz. By locking in moisture and smoothing the surface, it helps hair stay sleek and polished - no greasy film, no crunch, just clean softness.Safe for Coloured Hair Because it's sulfate-free, this shampoo won't strip away colour molecules from your dyed or highlighted strands. It gently cleanses without disrupting your colour's vibrance - meaning your expensive salon colour stays richer, longer.Infused with Avocado & Coconut Oils These aren't just trendy oils - they're moisture magnets. Avocado oil delivers deep nourishment loaded with vitamins and fatty acids, while coconut oil helps seal the ends, reduce split ends, and soften the hair texture. Together, they're a hydration powerhouse.Vitamin E Protection Vitamin E is a natural antioxidant that protects your hair against environmental stress - like heat, UV rays, and pollution - while helping repair dry or damaged strands. It supports overall hair health and shine without needing synthetic protectants.Sulfate-Free & Gentle Enough for Frequent Use Many shampoos designed for moisture still contain harsh sulfates that dry out the scalp. This one skips those completely, using a low-foam, mild cleanser that's safe enough to use multiple times per week without fear of stripping or dryness.Luxurious Lather, Affordable Price You get the creamy, indulgent feel of a high-end salon shampoo - but at a price point that fits into your everyday routine. Smooths like a luxe brand, priced like a local favourite.
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