Within small markets for television like Jamaica, where sustaining
a show on air is affected by financial and other challenges,
remaining on air for a long time becomes a key marker of a
television programme's success. Still on Air documents the
historical, production and broadcast experiences of some of
Jamaica's long-running television shows. Based on interviews with
over one hundred television professionals as well as archival
searches of television-related content spanning over fifty years,
the book provides details on over three hundred programmes produced
and aired on free-to-air television stations in the island. Yvette
J. Rowe and Livingston A. White present a framework of seven
factors for producing television for small markets and suggest ways
in which local television producers can create successful
television programmes in limited-resource environments. After
exploring other shows with potential for being long-running
productions, the authors end discuss trends in television
production as well as some possibilities and recommendations that
have implications for how television shows are produced in the
future. Still on Air is an important work as it chronicles an
aspect of the Jamaican television industry that has never before
been given such detailed attention. The experiences are applicable
to television producers working in small media markets and the
authors offer insight on what is required to produce television
programming that is culturally sensitive, affordable and responsive
to television audiences.
General
Is the information for this product incomplete, wrong or inappropriate?
Let us know about it.
Does this product have an incorrect or missing image?
Send us a new image.
Is this product missing categories?
Add more categories.
Review This Product
No reviews yet - be the first to create one!
Welcome to Loot.co.za!
Sign in / Register |Wishlists & Gift Vouchers |Help | Advanced search
