0
Your cart

Your cart is empty

Books

Buy Now

Trust and Loyalty in Electronic Commerce - An Agency Theory Perspective (Hardcover) Loot Price: R2,856
Discovery Miles 28 560
Trust and Loyalty in Electronic Commerce - An Agency Theory Perspective (Hardcover): Zeinab Karake-Shalhoub

Trust and Loyalty in Electronic Commerce - An Agency Theory Perspective (Hardcover)

Zeinab Karake-Shalhoub

 (sign in to rate)
Loot Price R2,856 Discovery Miles 28 560 | Repayment Terms: R268 pm x 12*

Bookmark and Share

Expected to ship within 10 - 15 working days

Karake-Shalhoub uses agency theory to ground her empirical analysis of more than 100 e-commerce firms in this highly readable examination of trust in e-commerce relational exchanges. She identifies several trust-building measures, including privacy statements, the existence of a chief privacy officer, and a trusted third-party seal of approval; companies are then evaluated based on an index of those trust builders. She demonstrates that there is a positive relationship between management ownership and trust, and that managers who fail to protect the interests of their stockholders-as well as their own-will never gain customer loyalty. Any business considering a move into e-commerce, or re-evaluating an earlier investment in online marketing and retailing, will benefit greatly from Karake-Shalhoub's insights.

The timeliness of this study--the first of its kind--and its unique agency-theory perspective allow for an analysis of the appropriateness of e-business and e-commerce for certain businesses. What are e-commerce businesses that are developing loyalty and building trust doing differently than their less successful competitors? How are successful companies moving from traditional applications to the new breed of integrated e-commerce architectures? Karake-Shalhoub answers these and other pressing questions for senior and mid-level managers and strategic planners, corporate executives charged with incorporating an e-commerce strategy into their long-range plans, chief privacy officers, regulatory policymakers, and students of e-commerce, customer relationship management, and online marketing.

General

Imprint: Praeger Publishers Inc
Country of origin: United States
Release date: November 2002
First published: November 2002
Authors: Zeinab Karake-Shalhoub
Dimensions: 235 x 156 x 25mm (L x W x T)
Format: Hardcover
Pages: 240
ISBN-13: 978-1-56720-472-8
Categories: Books
LSN: 1-56720-472-4
Barcode: 9781567204728

Is the information for this product incomplete, wrong or inappropriate? Let us know about it.

Does this product have an incorrect or missing image? Send us a new image.

Is this product missing categories? Add more categories.

Review This Product

No reviews yet - be the first to create one!

Partners