This practical book sets out how to approach each stage of your
research project, from choosing a research design and methodology
to collecting and analysing data and communicating your results -
and showcases best practice along the way. Packed with pragmatic
guidance for tackling research in the real world, this fourth
edition: Offers support for diving into a project using digital
data, with how-to guidance on conducting online and social media
research Empowers you to confidently disseminate your work and
present with impact Helps you map out your research journey and put
a plan in place with decision trees in every chapter Challenges you
to be reflective and critical about the research you consume and
undertake Zina O'Leary's detailed and down-to-earth approach gives
you the research skills and momentum you need to successfully
complete your research project.
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