This book aims at promoting high-quality research by researchers and practitioners from academia and industry at the International Conference on Computational Intelligence, Cyber Security, and Computational Models ICC3 2015 organized by PSG College of Technology, Coimbatore, India during December 17 - 19, 2015. This book enriches with innovations in broad areas of research like computational modeling, computational intelligence and cyber security. These emerging inter disciplinary research areas have helped to solve multifaceted problems and gained lot of attention in recent years. This encompasses theory and applications, to provide design, analysis and modeling of the aforementioned key areas.

Retailers are constantly forced to make strategic decisions regarding the frequency and magnitude of price and quantity discounts. Demand studies have established that consumer response to food retail price and quantity discounts produce demand irregularities. Traditional demand analysis failed to account for demand irregularities and often result in specification bias. In a theoretical framework, demand irregularities can be explained using the concept of price points and price thresholds. Presence/absence of price points and price thresholds directly impact the profitability of the retailers. The primary contribution of this work is the development of a feasible method by which price points can be rigorously identified and incorporated into demand systems. Methods and findings of this study are useful to both private and public sector demand policy analysts.

Geomicrobiology is the study of microbes and microbial processes and their role in driving environmental and geological processes at scales ranging from the nano, micron, to meter scale. This growing field has seen major advances in recent years, largely due to the development of new analytical tools and improvements to existing techniques, which allow us to better understand the complex interactions between microbes and their surroundings. In this comprehensive handbook, expert authors outline the state-of-the-art and emerging analytical techniques used in geomicrobiology. Readers are guided through each technique including background theory, sample preparation, standard methodology, data collection and analysis, best practices and common pitfalls, and examples of how and where the technique has been applied. The book provides a practical go-to reference for advanced students, researchers and professional scientists looking to employ techniques commonly used in geomicrobiology.