Understand the theoreticaland practicalaspects of political marketing! Over the past few years political marketing strategies have been refined with the help of new findings in political science research. Campaigns and Political Marketing clearly discusses the most recent political science research studies and theories that political activists and professionals can apply to effectively campaign for an issue or candidate. This text is an invaluable compilation of research, theory, and practical application from political science experts across the country that guides readers through the complexities of everyday political marketing and campaigning. Readers get the critical knowledge needed on how to best affect public viewpoints and gain the strongest advantage over the opposition. Campaigns and Political Marketing is packed with information and insights every political activist will find useful. It coherently explains the real world of campaign politics and elections, presenting the everyday issues that political consultants face in the field, all made easily understandable even to the novice. This scholarly examination provides lessons that can be effectively applied to just about any situation. Political crises and scandals are discussed in detail, with research and historical studies that illuminate practical ways to deal with any problem. The book is extensively referenced and uses graphs and charts to clearly explain research findings. Campaigns and Political Marketing answers these tough questions: What is the role of professional campaign consultantsand their value? How have the past four presidential elections revised the state presidential vote forecasting equation? How does interest groups' resource distribution differ from resource allocation decisions made by candidates' organizations and the national political parties? How does congressional campaign candidate scheduling differ from legislative candidate scheduling? How effective are attack messages in generating media coverage early in a campaign? How do political professionals define campaign crises? What are the differences in public reaction when a candidate from one or the other of the two major parties is in a scandal? How is public opinion affected when tragedy strikes a political candidate? Campaigns and Political Marketing is stimulating, idea-generating reading that is perfect for educators and students in marketing, communications, and political science; practitioners in campaigns and marketing; and political activists of all types.

Understand the theoreticaland practicalaspects of political marketing! Over the past few years political marketing strategies have been refined with the help of new findings in political science research. Campaigns and Political Marketing clearly discusses the most recent political science research studies and theories that political activists and professionals can apply to effectively campaign for an issue or candidate. This text is an invaluable compilation of research, theory, and practical application from political science experts across the country that guides readers through the complexities of everyday political marketing and campaigning. Readers get the critical knowledge needed on how to best affect public viewpoints and gain the strongest advantage over the opposition. Campaigns and Political Marketing is packed with information and insights every political activist will find useful. It coherently explains the real world of campaign politics and elections, presenting the everyday issues that political consultants face in the field, all made easily understandable even to the novice. This scholarly examination provides lessons that can be effectively applied to just about any situation. Political crises and scandals are discussed in detail, with research and historical studies that illuminate practical ways to deal with any problem. The book is extensively referenced and uses graphs and charts to clearly explain research findings. Campaigns and Political Marketing answers these tough questions: What is the role of professional campaign consultantsand their value? How have the past four presidential elections revised the state presidential vote forecasting equation? How does interest groups' resource distribution differ from resource allocation decisions made by candidates' organizations and the national political parties? How does congressional campaign candidate scheduling differ from legislative candidate scheduling? How effective are attack messages in generating media coverage early in a campaign? How do political professionals define campaign crises? What are the differences in public reaction when a candidate from one or the other of the two major parties is in a scandal? How is public opinion affected when tragedy strikes a political candidate? Campaigns and Political Marketing is stimulating, idea-generating reading that is perfect for educators and students in marketing, communications, and political science; practitioners in campaigns and marketing; and political activists of all types.

From the Objectivists to e-poetry, this thoughtful and innovative book explores the dynamic relationship between the ethical imperative and poetic practice, revitalizing the study of the most prominent post-war American poets in a fresh, provocative way. Contributing to the "turn to ethics" in literary studies, the book begins with Emmanual Levinas' philosophy, proposing that his reorientation of ontology and ethics demands a social responsibility. In poetic practice this responsibility for the other, it is argued, is both responsive to the traumatized semiotics of our shared language and directed towards an emancipatory social activism. Individual chapters deal with Charles Olson's The Maximus Poems (including reproductions of previously unpublished archive material), Gary Snyder's environmental poetry, Allen Ginsberg's Beat poetics, Jerome Rothenberg's ethnopoetics, and Bruce Andrew's Language poetry. Following the book's chronological and contextual approach, their work is situated within a constellation of poetic schools and movements, and in relation to the shifting socio-political conditions of post-war America. In its redefinition and extension of the key notion of "poethics" and, as guide to the development of experimental work in modern American poetry, this book will interest and appeal to a wide audience.

One of the key principles for effective aid programmes is that recipient agencies exert high degrees of ownership over the agendas, resources, systems and outcomes of aid activities. Sovereign recipient states should lead the process of development. Yet despite this well-recognised principle, the realities of aid delivery mean that ownership is often compromised in practice. Aid, Ownership and Development examines this 'inverse sovereignty' hypothesis with regard to the states and territories of the Pacific Island region. It provides an initial overview of different aid 'regimes' over time, maps aid flows in the region, and analyses the concept of sovereignty. Drawing on a rich range of primary research by the authors and contributors, it focuses on the agencies and individuals within the Pacific Islands who administer and apply aid projects and programmes. There is indeed evidence for the inverse sovereignty effect; particularly when island states and their small and stretched bureaucracies have to deal with complex and burdensome donor reporting requirements, management systems, consultative meetings and differing strategic priorities. This book outlines important ways in which Pacific agencies have proved adept not only at meeting these requirements, but also asserting their own priorities and ways of operating. It concludes that global agreements, such as the Paris Declaration on Aid Effectiveness in 2005 and the recently launched Sustainable Development Goals, can be effective means for Pacific agencies to both hold donors to account and also to recognise and exercise their own sovereignty.

From the Objectivists to e-poetry, this thoughtful and innovative book explores the dynamic relationship between the ethical imperative and poetic practice, revitalizing the study of the most prominent post-war American poets in a fresh, provocative way. Contributing to the "turn to ethics" in literary studies, the book begins with Emmanual Levinas philosophy, proposing that his reorientation of ontology and ethics demands a social responsibility. In poetic practice this responsibility for the other, it is argued, is both responsive to the traumatized semiotics of our shared language and directed towards an emancipatory social activism.

Individual chapters deal with Charles Olson 's The Maximus Poems (including reproductions of previously unpublished archive material), Gary Snyder 's environmental poetry, Allen Ginsberg 's Beat poetics, Jerome Rothenberg 's ethnopoetics, and Bruce Andrew 's Language poetry. Following the book 's chronological and contextual approach, their work is situated within a constellation of poetic schools and movements, and in relation to the shifting socio-political conditions of post-war America. In its redefinition and extension of the key notion of "poethics" and, as guide to the development of experimental work in modern American poetry, this book will interest and appeal to a wide audience.

One of the key principles for effective aid programmes is that recipient agencies exert high degrees of ownership over the agendas, resources, systems and outcomes of aid activities. Sovereign recipient states should lead the process of development. Yet despite this well-recognised principle, the realities of aid delivery mean that ownership is often compromised in practice. Aid, Ownership and Development examines this 'inverse sovereignty' hypothesis with regard to the states and territories of the Pacific Island region. It provides an initial overview of different aid 'regimes' over time, maps aid flows in the region, and analyses the concept of sovereignty. Drawing on a rich range of primary research by the authors and contributors, it focuses on the agencies and individuals within the Pacific Islands who administer and apply aid projects and programmes. There is indeed evidence for the inverse sovereignty effect; particularly when island states and their small and stretched bureaucracies have to deal with complex and burdensome donor reporting requirements, management systems, consultative meetings and differing strategic priorities. This book outlines important ways in which Pacific agencies have proved adept not only at meeting these requirements, but also asserting their own priorities and ways of operating. It concludes that global agreements, such as the Paris Declaration on Aid Effectiveness in 2005 and the recently launched Sustainable Development Goals, can be effective means for Pacific agencies to both hold donors to account and also to recognise and exercise their own sovereignty.

It is the year 2040, and a whole mass of students are at a prison-like school where they have cameras everywhere rigorously watching your every move. The principal of the school, 'Principal Josie, ' is obsessed with power. Mike, Hailey, Zachary, Aubree, and Gavin suppress her power through heartbreak, and discover a breathtaking and dazzling new way to escape

This is a new release of the original 1940 edition.

This is a new release of the original 1938 edition.