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Marketing- Und Vertriebsfunktionen in Unternehmen - Determinanten Und Konsequenzen Von Horizontalen Machtstrukturen (German,... Marketing- Und Vertriebsfunktionen in Unternehmen - Determinanten Und Konsequenzen Von Horizontalen Machtstrukturen (German, Paperback, 2009 ed.)
Prof Dr Manfred Krafft; A-Ram Jo
R1,991 Discovery Miles 19 910
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A-Ram Jo untersucht anhand von Befragungsdaten aus unterschiedlichen Branchen die horizontalen Machtstrukturen der Funktionsbereiche Marketing und Vertrieb und identifiziert dabei zentrale Determinanten. Der Autor belegt, dass fur den Unternehmenserfolg eine marktorientierte Ausrichtung des Unternehmens massgeblich entscheidend ist, welche aber gleichermassen durch eine einflussreiche Marketing- sowie Vertriebsfunktion bestimmt wird."

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