By outlining how reliability engineering practices fit within a product development program, the reader will have a better understanding of how roles and goals align with the program and how this applies to their specific role. Reliability Culture: How Leaders Build Organizations that Create Reliable Products, will help readers develop a deep understanding of reliability, including what it really means for organizations, how to implement it in daily operations, and, most importantly, how to build a culture that is centered around reliability and can generate impressive profits. When senior leaders work toward reliability, product details often get lost in translation. This book will enable organizations to overcome this problem by showing leaders how their actions truly affect product development. They will be introduced to new methods that will immediately enable them to have carefully crafted product specifications translated into matching, highly reliable products. This book will also be a breath of fresh air for reliability engineers and managers; they will see their daily struggle identified and will learn new methods for advancing their passionate struggle. These new methods will be clearly explained, so readers can begin the important process of incorporating and promoting reliability in their organizations. Benefits of this book include: For the organizational leader, this book provides tools for aligning reliability objectives and methods with the company s business and brand goals For the reliability engineer, this book identifies and proposes solutions for integrating their discipline within the larger program objective and activities Engineers and leaders alike will benefit from detailed discussions of product negotiation, program assessment, culture change methods, and more All readers will understand the progression of product design methods over the previous decades, including how market acceptance is changing Reliability Culture: How Leaders Build Organizations that Create Reliable Products is intended for a broad audience that includes organizational leaders, engineers of all disciplines, project managers, and business development partners. The book is aimed at outlining how reliability engineering practices fit with all program activities, so any team members will benefit.