Learn how to cost-effectively get new clients...
...without being looked upon as an ambulance chaser

In How to Build Your Law Practice with a Book, legaland publishing experts Kenneth L. Hardison and Adam D. Witty provide a powerhouse of advice for attorneys eager to attract clients and gain a reputation as an authority in their area. They identify 21 key reasons that authoring a book can propel a lawyer to the top, including growth of credibility and recognition, publicity for years to come, and constant generation of new leads. With a book, a lawyer can become a trusted speaker and media source whose range of influence will far outpace the competition. This is an essential guide for attorneys who want to grow their law practice.

Are you tired of being treated like just another Dentist? Do you want to be recognized as the Expert you really are? Do you want to own the Competitive Edge that only a book can provide?
If you answered yes to any of these questions, then you'll want to not just read this book, you'll want to consume it 21 Ways to Build Your Dental Practice with a Book shows you myriad ways to use a book to differentiate yourself, elevate how patients see you and gain the top position as the authority right where you live.
Inside these pages are simple and concise ways to solve your marketing headaches and frustrations for good. PLUS, six Advantage authors, who are dentists just like you, who once felt the same pain and frustration as you do today, share their stories of success. Ultimately, you will discover how making the decision to write and publish a book has changed their practices, forever, and how it will change yours too.
You will learn: How to gain instant authority as an esteemed expert with a book
How to use a book as the ultimate practice builder
How to use the "author's effect" to have people saying "YES" to you, before they become patients
How to use a book to dissolve fee sensitivity
How to use a book to double or triple patient referrals
And so much more

Do you want a proven method to retain existing clients?
Are you interested in generating more and better referrals?
Do you want to received hundreds of thousands of dollars in free publicity?

If you answered yes to any of these questions, then you want to not just read this book - you'll want to consume it. 21 Ways to Build Your Business with a Magazine shows you unique ways to use a magazine to differentiate your organization, retain existing clients, and attract new clients. It delivers a simple and concise way to solve your marketing headaches and frustrations for good.

INCLUDED INSIDE:
- Use a magazine to build a fence around your customers...
- Use a magazine to create revenue streams
- Use a magazine to sell prospects without them knowing they are being sold
- Use a magazine to remind your clients that they've been meaning to pick up the phone and call you

More Leads. Free Publicity. Speaking Opportunities. Ultimate Authority & Credibility.

This book teaches you how to quickly and easily use a book as rocket fuel to propel the growth and expansion of your business.
Inside, 11 financial advisors, who became authors, reveal how they have used their books to attract their ideal clients and grow their businesses as a result. You will learn:
- How Ann Vanderslice, President and CEO of Federal Retirement Planning Strategies, expanded her local business to a national enterprise in the span of one year with the help of her book. (Chapter 2)
- How Founder of Strategic Wealth Designers, Matt Dicken, uses his book to turn a "lukewarm lead" into a "hot lead" before meeting with potential clients, making first-time appointments more productive and successful. (Chapter 3)
- How Mike Canet, President & Founder of Prostatis Financial Advisors Group, leveraged his book to "create the aura of celebrity, credibility, and expertise" and appear in hundreds of journals, newspapers and major stations across the country - and doubled his income in the span of two
years. (Chapter 4)
- How CEO of First Financial Partners, Matt Zagula, promoted his book on national TV, creating a campaign that uncovered a new market for his business and generated a 7-figure rate of return. (Chapter 7)
- How Thomas Helbig, Founder & CEO of Retirement Advisory Group, found an easy way to write his book and turned his "struggling" business into a success that doubled his income in one year. (Chapter 12)

BOOK AUTHORSHIP for personal promotion, to create powerful 'lead generation magnets' for use in advertising, for securing favorable media attention and publicity, to promote a cause or philosophy, for fun or fame or fortune ...is the most proven, most powerful activity a person can take
Casting yourself in the role of a published author can foster authority, credibility, believability and even celebrity like nothing else. Being introduced as a book author (not a salesman) and introducing yourself with a book (not a brochure) creates interest in place of resistance. The position of expert advisor is more easily commandeered by the book author than by anyone else. These are just a few of many good reasons to learn how to become a published author and how to use that status and your book to accomplish your particular goals - exactly the information roads traveled with you here by Adam Witty and Dan Kennedy. Together, they probably have more experience as published authors and with assisting entrepreneurs and business professionals in becoming published authors and promoting themselves, their businesses or their causes with books than anyone else on the planet Their impressive credits are on pages 179-181.
Inside these pages, you'll discover nine exciting, different ways to make money and advance your career, business or cause by being the author of a book.
If you know you have a book or books inside you, here you will learn not only how to get that message and those ideas into the right book and get it published, but more importantly how to leverage that book for all it's worth. If, on the other hand, you question what you have to contribute to a book and find the idea of writing one daunting, this book will replace your doubts and questions with practical advice and motivation.
Whether you want to make it to the bestseller lists or just sell a lot more of your goods or services more easily with profound competitive advantage, this book is for you
INSIDE:
- WHY a book is better than any other marketing tool
- HOW to build authority and expert status with a book
- Your book as The Ultimate Lead Generation Tool
- Your book as The Ultimate Referral Generation Tool
- Use your book to get interesting and profitable Speaking Engagements
- Your book as the key to the vault of Free Publicity
* A Proven Plan for Being a Published Author, Fast