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The long-awaited third monograph on the work of the most important
British designer of his generation, showcasing projects from the
last thirty years of his career. Neville Brody’s work sits at the
intersections between graphic design, communication design and
graphic art, pushing boundaries and blurring lines between them as
he fuses influences from art, design, fashion, music, low and high
cultures. Brody has been one of the most consistently innovative
and shapeshifting graphic designers of the past fifty years. He has
produced a body of commercial work covering editorial, brand
identity, typography, systems, information and interface design of
unparalleled boldness and sophistication for global clients that
include Shiseido, Coca-Cola, Samsung, Nikon, LVMH, Nike and Dom
Perignon, and UK clients such as the BBC, Channel 4, Tate Modern
and The Times. The Graphic Language of Neville Brody 3 also
captures a body of one-off creative works and site-specific
collaborations that are motivated by creativity, political and
cultural viewpoints, provocation, and expression. The Graphic
Language of Neville Brody 3 brings almost thirty years of work
together in thematic sections that address the key fields of his
vibrant design projects, including typographic experimentation,
cultural subversion, and design systems. Richly illustrated, each
project is explored in detail, revealing the work that has defined
Brody’s recent practise across six chapters, from major brands to
magazine editorials and features, revealing how Brody’s design
language has been informed, evolved and remarkably stayed true to
key themes and ideas throughout his career to date. Brody has
produced a rich, dynamic and surprising body of new work that will
attract a new generation of designers and art directors. This
inspirational volume will be essential reading for anyone
interested in the evolution of graphic design over the past three
decades.
Graphic designers constantly complain that there is no career
manual to guide them through the profession. Adrian Shaughnessy
draws on a wealth of experience to provide just such a handbook.
Aimed at the independent-minded, it addresses the concerns of young
designers who want to earn a living by doing expressive and
meaningful work and avoid becoming a hired drone working on
soulless projects. It offers straight-talking advice on how to
establish your design career and suggestions - that you won't have
been taught at college - for running a successful business. This
revised edition contains all-new chapters covering professional
skills; design thinking; and global trends, including social
responsibility, ethics and the rise of digital culture. Also
included are interviews with leading designers: Jonathan Barnbrook,
Sara De Bondt, Stephen Doyle, Ben Drury, Paul Sahre, Dmitri Siegel,
Sophie Thomas and Magnus Voll Mathiassen.
Five years in the making, Pentagram: Living by Design is an
in-depth survey of the group from its beginnings in 1970s London to
its current status as one of the powerhouses of international
design. Pentagram: Living by Design (two volumes) is the definitive
statement on 50 years of Pentagram. This is an in-depth survey of
the group from its beginnings in 1970s London to its current status
as one of the powerhouses of international design. Book one, The
Biography, offers a comprehensive analysis of the group, its
partners, its achievements, its multidisciplinary approach, and its
unique business model. This is accompanied by a plethora of images
(some never published), a visual essay of Pentagram’s work across
four main sectors, a selection of partners writings, a Pentagram
family tree, and much more. Book two, The Directory, has profiles
of 50 partners, past and present, accompanied by extensive coverage
of their work. It’s a stellar roll call: from the five famous
founders to some of the most celebrated names in contemporary
design. It also includes a list of everyone who worked in the
firm’s various offices. Both books are designed by Tony Brook and
the Spin design team and use a range of paper stocks and special
colours.
Published to instant acclaim in 2005, our best selling How to Be a
Graphic Designer without Losing Your Soul has become a trusted
resource for graphic designers around the world, combining
practical advice with philosophical guidance to help young
professionals embark on their careers. This new, expanded edition
brings this essential text up to date with new chapters on
professional skills, the creative process, and global trends that
include social responsibility, ethics, and the rise of digital
culture. How to Be a Graphic Designer offers clear, concise
guidance along with focused, no-nonsense strategies for setting up,
running, and promoting a studio; finding work; and collaborating
with clients. The book also includes inspiring new interviews with
leading designers, including Jonathan Barnbrook, Sara De Bondt,
Stephen Doyle, Ben Drury, Paul Sahre, Dmitri Siegel, Sophie Thomas,
and Magnus Vol Mathiassen.
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