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Metaphors of the Web 2.0 - With Special Emphasis on Social Networks and Folksonomies (Paperback, New edition): Alexander Tokar Metaphors of the Web 2.0 - With Special Emphasis on Social Networks and Folksonomies (Paperback, New edition)
Alexander Tokar
R1,090 R944 Discovery Miles 9 440 Save R146 (13%) Ships in 12 - 19 working days

This study is an attempt to semantically decompose the most popular metaphorical expressions associated with two particular Web 2.0 practices: social networks and folksonomies. What is a friend on a social networking Web site like MySpace and StudiVZ? Is it polite to poke strangers on Facebook and give them fives on his? How can we subscribe to RSS feeds, if we don't pay subscription fees? Do we really broadcast ourselves on our YouTube channels? These and other similar questions are dealt with from the perspective of the referential and the conceptual approaches to meaning, i.e., what these words stand for (referential/extensional approach) and which concepts they signify (conceptual/intensional approach). Thus, from the referential point of view, a friend on MySpace is only a hyperlink directing to a profile page of another MySpace user. But from the intensional point of view, a friend is a subscriber to the content generated by the profile owner.

Introduction to English Morphology (Paperback, New edition): Alexander Tokar Introduction to English Morphology (Paperback, New edition)
Alexander Tokar
R786 Discovery Miles 7 860 Ships in 12 - 19 working days

Morphology is the branch of linguistics that studies the internal structure of words, word-formation mechanisms that give rise to new words, and mechanisms that produce wordforms of existing words. Intended as a companion for students of English language and linguistics at both B.A. and M.A. levels, this textbook provides a comprehensive overview of the entire field of English morphology, including English word-formation and English inflectional morphology. The textbook discusses not only basic introductory issues requiring no prior background in linguistics but also fairly controversial theoretical issues which different linguists treat in a different way. As in the previous volumes of the TELL Series, most of the analyses are illustrated with authentic language data, i.e. examples drawn from language corpora like the Corpus of Contemporary American English and British National Corpus.

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