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Public speaking is an essential component in the life of a
scientist, whatever your level of career. In this book, the authors
describe a tried-and-tested technique for preparing a presentation:
the SELL Method. Following these three simple steps - Skeleton,
Envelope, Life & Logistics - will help you make the most out of
any talk. Whether it be a 3-minute pitch or an hour-long plenary
session, you will find pages of advice, theory and practical
exercises enabling you to SELL YOUR RESEARCH with impact. For
scientists these days, the work is not done until it is
communicated. And now that problem is solved. Solidly researched
and immaculately written, Sell Your Research is a goldmine of
useful advice. Whether you are brimming with confidence or just
setting out, this gem of a guidebook will improve every
presentation and nurture every budding science communicator. Dr.
Stephen Webster, Director of Science Communication Unit, Imperial
College London Public speaking is one of the most intimidating but
crucial tasks in a scientist's career. This book provides a
welcoming, clear, step-by-step guide to improving your
presentations at every level. Reading it and following its advice
will make your science talks less frightening and more enjoyable.
Dr. Laura Helmuth, Health, Science & Environment Editor,
Washington Post
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