The world is currently in the midst of a data revolution. Consumers now inhabit a digital world and companies have no option but to follow them there. Governments are reviewing the rules of usage for consumer data in marketing and advertising in order to take advantage of the huge economic opportunity that the data driven economy represents. Companies, recognizing the opportunity, are hurrying to adapt by digitalizing their processes. They are putting pressure on their managers and working teams to learn how to make best use of the technology capabilities and their data resources. What is more, premier national companies have to compete in a global business field where their Silicon Valley-breed competitors have a substantial advantage in terms of digitalization and data usage. Written in plain English with illustrative examples and cases, this book is for the general manager who seeks a better grasp of this fast-changing business world and a better understanding of what will be required from he/she, not just now but in five years' time.

Business and fighting are two sides of the same coin. Every businessperson, regardless of job role, engages daily in small acts of negotiation and conflict; understanding what are the characteristics of our conduct, and what are its strengths and weakness, will help us develop more effective relationships. Chief Kickboxing Officer shows how the fighting and business mindsets cross over in this process of discovery and, in particular, what lessons can be learnt from a highly-refined and scientific type of fighting system: the martial arts. By looking at four types of behavioral and leadership styles and mapping each of them onto a martial art, this book allows the readers to learn lessons best suited to their personality.