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Wachstumsstrategien in Der Medienbranche - Wege Zum Management Medienspezifischer Erfolgsfaktoren (German, Paperback, 2006... Wachstumsstrategien in Der Medienbranche - Wege Zum Management Medienspezifischer Erfolgsfaktoren (German, Paperback, 2006 ed.)
Prof Dr Max J Ringlstetter; Andreas Spiegel
R2,108 Discovery Miles 21 080
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Andreas Spiegel ubertragt in einem theoriegeleitet-explorativen Forschungsdesign Erkenntnisse der Wachstumsforschung auf medienspezifische Problemstellungen und stellt neue Ansatze der Marktbearbeitung vor.

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