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This is a major reference book for all walkers and climbers who
want to explore the mountains of the UK and Ireland in winter
conditions, as well as for those who wish to lead groups. It is
split into six sections: the winter environment, basic winter
skills, snow and avalanche, security on steep ground, winter
climbing and winter incidents, all of which contain colourful
illustrations, photos and maps which bring essential techniques to
life. This book has been written by Andy Cunningham and Allen Fyffe
and provides an indispensable guide to the skills required for
winter walking and climbing. This third edition has been fully
updated, in particular the section on snow and avalanche, as well
as some modernising of climbing techniques to align with current
methods and equipment. In 2014 the publisher, Mountain Training,
celebrated 50 years of leading the way and currently overseas
thirteeen qualifications and two personal skills schemes in
walking, climbing and mountaineering. This book is the official
handbook for Mountain Training's winter qualifications: Winter
Mountain Leader, International Mountain Leader and Winter
Mountaineering Can Climbing Instructor. It is endorsed by the
British Mountaineering Council, Mountaineering Scotland and
Mountaineering Ireland.
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Get to Aha! (Pb)
Andy Cunningham
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R927
R770
Discovery Miles 7 700
Save R157 (17%)
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Ships in 10 - 15 working days
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From the marketing strategist who helped Steve Jobs launch the
original Apple Macintosh comes a groundbreaking guide to
positioning any company for industry dominance Andy Cunningham has
been at the forefront of tech and innovation since day one, and
she's been helping companies create new product categories ever
since. Now she reveals the winning framework she uses to transform
markets and industries. Get to Aha! shows how to establish the kind
of foundation world-class brands are built on. Too many business
leaders fail to ask the most basic questions about their
company--Who are we? And why do we matter?--before they leap right
into branding. Big mistake. A company must first know itself
(establish its position) before it can express its identity
(execute its branding). There are three types of companies in the
world, each with its own DNA: Mothers are customer-oriented,
Mechanics are product-oriented, and Missionaries are
concept-oriented―and it's absolutely critical for business
leaders to know which type their company is to create an authentic
and ultimately "sticky" position in the market. A company's DNA is
the key to achieving this and with it, a competitive advantage.
Why? Because if a Mechanic creates a marketing campaign based on
its belief that it is a Missionary, the underlying positioning will
not ring true and the company won't gain a foothold in the market.
But if a company positions itself in alignment with its DNA, it
will resonate authentically and establish its role and relevance
even in the face of a major competitor. Get to Aha! presents a
clear step-by-step framework that will help you determine your
company's precise position in the marketing landscape, using Andy's
DNA-based methodology. It takes you through the process of
performing "genetic testing" on your company, examining the market
through the six Cs of positioning, and developing your positioning
statement--a rational, factual statement about your company's role
and relevance. Then and only then can you create a branding and
marketing strategy that will build market momentum and crush the
competition. Trust Andy. Steve Jobs did.
First Aid for Sport: A Kit Bag Guide is a practical, clear guide to
dealing with first aid in sports situations. Designed to be durable
and weather-resistant, and spiral-bound so that it stays open
easily during on-the-spot use on the pitch/running
track/playground, it will withstand being kept in a kit bag all
season round. Aimed at coaches, teachers and players who need
information quickly when dealing with their own or their teammate's
injuries, this quick-reference guide does not presume any first aid
training or prior knowledge. Techniques are supported throughout by
clear and bold illustrations, making this your first port of call
in any sports emergency.
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