"Customers today have a simple request of all salespeople: "Just give me the information I need. Now. Don't dress it up, don't overdo it, don't take me to lunch. The time I have to invest in you is limited, and all your extraneous activity just wastes my time." Zero-Time Selling gives you the tools to be completely and absolutely responsive to that customer request."
In today's fast-paced information-driven economy, your customers will acquire approximately 70% of the information they need to make an informed buying decision about your product or service from the Internet before they ever talk to a salesperson. When they finally contact you, it means their need for information is time-sensitive and urgent. The sales team that is the first to respond with the complete answers to the customer's questions dramatically improves their chances to win the order. Zero-Time Selling shows you how to always be first.
Zero-Time Selling gives you, the CEO, business owner, entrepreneur and sales manager/professional, 10 simple solutions to breakthrough the usual inertia and internal roadblocks that are unnecessarily impeding your sales efforts. Zero-Time Selling shows anyone engaged in the business of selling the true meaning of responsiveness and demonstrates how to use responsiveness as a key competitive advantage to build trust and create value for the customer, as well as differentiate themselves from their competition.
Refreshingly free of the usual conceptual sales jargon, Zero-Time Selling presents an accessible, straightforward path to consistent sales success. It is incredibly easy to learn and compatible with any selling system or sales methods a company currently uses.
Based on his more than 30 years of sales, sales management and sales consulting experience across every type of sales channel and sales environment, Andy Paul knows how products are bought and sold. Zero-Time Selling reflects his understanding that in today's hypercompetitive sales environment "how" a company sells its products and services is as important as "what" they sell in creating value for the customer and effectively differentiating their company and offerings.
Start Zero-Time Selling today. Sometimes the biggest changes begin with the simplest of steps.

Everything your sales boss taught you is wrong. Forget everything you learned about selling. Your boss's persuasion-based sales methods are outdated, ineffective, and annoying. It's time to take matters into your own hands with a modern and effective approach to selling that actually gets results. In How to Sell Without Selling Out, global sales guru, top podcaster, and entrepreneur Andy Paul cuts through the "persuasion" crap, and lays out the five essential understandings you need to take control of your selling. You'll learn: - Why and how to take control of the selling process - How to understand your buyer's mindset - The difference between influence and persuasion-and why it's time to ditch the latter - The difference between "selling out" and "selling in" - How to engineer a new personal sales process This book is not a how-to. It's not a script. There's no detailed step-by-step recipe in these chapters, because that's not what's going to catapult you to the top. How to Sell Without Selling Out is about what is possible for you to achieve in sales, if you have the right perspective about your job. Develop your own personal sales style, and you'll be able to effectively compete in any sales situation.

If you are a Citrix engineer, a virtualization consultant, or an IT project manager with prior experience of using Citrix XenApp and related technologies for desktop virtualization and want to further explore the power of XenApp for flawless desktop virtualization, then this book is for you.