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"This is a useful step-by-step guide for starting your own apparel
boutique or online business." Marissa Zorola, University of North
Texas, US Written by entrepreneurs, for entrepreneurs, the book
explains management, market segmentation, financial statements,
cash flow, accessing capital, e-commerce, and omni-channel
retailing. A hypothetical business plan that builds with each
chapter and examples of business models from Warby Parker and Etsy
give you a framework for building a successful fashion company.
Profiles of entrepreneurs and exercises in a book illustrated with
more than 100 images show you how to apply the process to your own
ideas. Instructor Resources -Instructor's Guide provides
suggestions for planning the course and using the text in the
classroom, supplemental assignments, and lecture notes -Test Bank
includes sample test questions for each chapter -PowerPoint (R)
presentations include images from the book and provide a framework
for lecture and discussion STUDIO Resources - Study smarter with
self-quizzes featuring scored results and personalized study tips -
Review concepts with flashcards of terms and definitions - Practice
your skills with downloadable worksheets to complete the end of
chapter Business Plan Connection exercises - Download Business Plan
and Financial Plan templates to get your business off the ground
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