In Design for Services, Anna Meroni and Daniela Sangiorgi articulate what Design is doing and can do for services, and how this connects to existing fields of knowledge and practice. Designers previously saw their task as the conceptualisation, development and production of tangible objects. In the twenty-first century, a designer rarely 'designs something' but rather 'designs for something': in the case of this publication, for change, better experiences and better services. The authors reflect on this recent transformation in the practice, role and skills of designers, by organising their book into three main sections. The first section links Design for Services to existing models and studies on services and service innovation. Section two presents multiple service design projects to illustrate and clarify the issues, practices and theories that characterise the discipline today; using these case studies the authors propose a conceptual framework that maps and describes the role of designers in the service economy. The final section projects the discipline into the emerging paradigms of a new economy to initiate a reflection on its future development.

This book explores the application of service design to urban commons. It originates from a project developed by the research group of POLIMI DESIS Lab of Politecnico di Milano, aimed at imagining the future of the Reggio Emilia Ducal Palace and its park - the Reggia di Rivalta. The peculiarity of the project lays in the idea that the design of a (public) space should be informed by the design of its services, because the development of specific activities actually builds a fundamental part of the identity of a place, conceiving both the tangible and intangible dimensions as part of a single creative process. The combination of a participatory process and the integration of spatial and service design led to infrastructuring a multi-stakeholder participatory action research of envisioning the future of a public good. This effort has been thus framed into a working methodology, specific tools and progressive outputs, which are defined as Service Master Planning (the process), and Service Master Plan (the product), allowing service design professionals to expand their knowledge and develop skills for a new field of application connected to urban planning.