Digital PR thought leader Ariel Hyatt's Cyber PR for Musicians is an accessible, effective, and empowering guide to online marketing success. In her 18 years in PR, Ariel Hyatt has changed the landscape of how musicians build a successful marketable profile. With her latest book, Cyber PR for Musicians: Tools, Tricks, And Tactics For Building Your Social Media House, she reveals her trade secrets in an accessible and warmly written guide. Ariel's approach is centered around demystifying and harnessing the full potential of social media. In Cyber PR for Musicians, she cleverly uses the metaphor of building a house for building an online profile and, with grace and clarity, guides artists through constructing a robust online presence that will yield real results. Her book is digestible, divided into chapters that thread together an easy-to-follow priority-oriented plan. For example, she begins with a website as being the front door to a musician's house, and, not only does she detail its importance, she offers realistic ways to get one constructed affordably. Cyber PR for Musicians also illuminates many tricks and techniques to maximize Facebook exposure. Here, she starts with the basics for newbies, but spans to break down more sophisticated topics such as Rdio and Spotify integrating with Facebook, and Spotify Analytics for Facebook. Ariel is a recognized thought leader in the digital PR world. In her acclaimed career she has represented over 1,800 clients. Her game-changing work has been lauded by industry professionals and highly established media outlets alike, garnering her press in Oprah, CNN, Wired, Billboard, Hypebot and The Washington Post. Middle Tennessee State University offers a master class based on her innovative PR principles. Besides being the founder of a successful PR firm, she is an international speaker, educator, and author of three books on social media and marketing for artists.

Music Success In Nine Weeks, 3rd Edition Just released in its third edition, with a forward by CD Baby Founder and Best selling author Derek Sivers, Music Success in Nine Weeks can easily be deemed the what to do next bible for both new and established musicians. It provides the missing manual for musicians trying to make sense of social media sites like Facebook, YouTube, and Twitter, and teaches them how to make profitable businesses. With her candid workbook style, it feels like you are sitting down with Ariel, scribbling your own ideas all over the book s pages. Each book comes with a lifetime membership to join her online forum: Ariel s Cyber PR(r) Mastermind where readers get support from fellow readers, and from Ariel and her staff. The hands-on guide and support provides structure to what often feels like chaos. I am guiding musicians to take off their artists hats for a nine weeks and put on their business hats, says Ariel. Her tactics have actualized exponential success for her most proactive readers by giving them a solid business strategy. Ariel didn t just provide the roadmap; she made it her mission to educate artists on how to take advantage of the digital world. Her signature system Music Success in Nine Weeks is the cornerstone of her mission. Her message is so compelling that she has been invited to speak at festivals and conferences in twelve countries, including SXSW, MIDEM (France), CMJ, ASCAP s I Create Music, Canadian Music Week, APRA s Song Summit (Sydney), FUSE Festival (Adelaide), Big Sound (Brisbane) You Are In Control (Reykjavik), and Grammy Camp. Ariel also hosts a widely popular video and newsletter series, Sound Advice, offering information about the emerging music business for musicians and music entrepreneurs. Music Success in Nine Weeks, is making an impact in the world of academia as well. In 2011- 2012 school year, Middle Tennessee State University (MTSU) a globally recognized leader in the world of music business schools debuted an official Cyber PR(r) class based on the principals outlined in Music Success in Nine Weeks, and the book is used as the primary text for the class Hyatt and her staff lead students in a rigorous Cyber PR(r) accreditation process that included hands on experience working on active Cyber PR(r) Campaigns. The class has been an overwhelming success and will continue in the 2012- 2013 academic year with an advanced class unit added. Destined to become the musician s marketing bible. - Book Reviews & News by Janie Franz How good is this book? I figured that I would just skim through the book since I already know a good bit about how the social media world works, but I couldn't put it down and wound up learning a lot myself since the book covers so much more than social media. Her information is concise, to the point, and easy to grasp, no matter if you're a social media veteran or just dipping your toe into the online waters for the first time. - Bobby Owsinski, Music 3.0 One of Hyatt's clients, Michael Lynche, made it to the top four on this season's American Idol. And he praises her ability to teach musicians the art and science of social networking. And since the book is less of a lecture and more of a workbook, it's helpful in a very hands-on and useful way. -